VERDIBLOOM - LUXURY FLORAL BRAND IDENTITY
From Sketch to Refined Luxury Visuals
VerdiBloom, a bespoke luxury florist, wanted to elevate its identity while opening its
flagship studio in a heritage building. This project transformed sketches into a refined
brand identity that balances organic roots with timeless elegance.
The Brief
VerdiBloom’s challenge was to stand apart in the premium floral industry. The identity
needed to feel luxurious and timeless while staying true to the organic beauty of
floral arrangements.
- Purpose: Elevate VerdiBloom to a luxury status brand
- Target Audience: Wealthy clients seeking bespoke wedding and floral experiences
- Deliverables: Logo design, stationery mockup, Instagram template
The Starting Point
- Showcase the initial sketches exploring floral motifs and elegant letterforms
- Short note: “The sketches explored how to translate the organic beauty of flowers
into a logo that feels both bespoke and luxurious.”
The Outcome
- Display final logo design
- Show stationery mockup (letterhead, business card, etc.)
- Show Instagram template (luxury look for social media)
Why the design works:
• Logo: Refined mark with floral-inspired detailing for timeless elegance
• Typography: Elegant serif typeface reinforces a premium aesthetic
• Applications: Cohesive across stationery and digital platforms
What This Project Shows
This project demonstrates how a florist can be elevated into a luxury brand through
thoughtful design. By uniting sketches, refined logos, and real-world applications,
VerdiBloom’s identity embodies elegance, heritage, and exclusivity.
Want to elevate your brand with a timeless, luxury identity?