URBAN RHYTHM - STREETWEAR CAMPAIGN
Bold carousels built to dominate Instagram feeds
Urban Rhythm, a premium streetwear label, wanted a campaign that blends
gritty textures with bold colors to launch its summer drop.
This project created a 5-slide Instagram carousel designed to boost hype
and drive online orders.
The Brief
Urban Rhythm’s challenge was to stand out in a saturated Instagram feed.
The campaign needed to feel bold, premium, and authentic to urban youth culture.
- Purpose: Build hype for the summer collection & increase online sales
- Target Audience: 18–28-year-old streetwear lovers in urban areas
- Deliverables: 1 Instagram carousel (5 slides)
Our Approach
- Since there were no sketches, the process began with a focus on campaign flow:
• How each slide transitions to the next
• Balancing bold text with gritty textures
• Ensuring consistency across all 5 slides
- Note: “We focused on making the carousel feel like a mini-story that keeps
viewers swiping till the end.”
The Outcome
- Showcase all 5 carousel slides in sequence
- Why the design works:
• Colors: High-contrast, bold tones that pop on Instagram
• Textures: Rough, urban layers that capture streetwear culture
• Layout: Engaging compositions that maintain swipe momentum
What This Project Shows
This project highlights how campaign design can act as storytelling.
Urban Rhythm’s carousel shows that even without sketches, a strong idea and
careful execution can create hype-worthy, feed-dominating visuals.
Want campaign visuals that make your brand impossible to ignore?