PULSEFIT - FITNESS TECH LOGO
From Sketch to Modern Wearable-Ready Design

PulseFit, a fitness tech startup, set out to create a logo that blends movement and data into

a clean, scalable mark. This project transformed early sketches into a sleek identity fit

for athletes and tech-savvy gym-goers.

The Brief

PulseFit needed a visual identity that could live on small devices (wearables) while

still being bold enough for global brand recognition. The design had to represent

fitness, motion, and digital data all in one.

- Purpose: Create a logo that communicates both movement and data

- Target Audience: Tech-savvy gym-goers and athletes

- Goal: Develop a scalable, modern mark that works across devices and media

- Display initial hand-drawn sketches exploring waves, lines, and heartbeat-inspired marks

- Short note: “The sketches focused on merging the idea of physical motion with

data-driven precision — the essence of wearable fitness tech.”

- Big showcase of the "final logo + 1 mockup" (present it in a premium way)

- Why the design works:

• Typography: Clean sans-serif, modern tech feel

• Symbolism: Dynamic lines evoke motion and heartbeat data

• Scalability: Works well on a wearable screen and digital platforms

This project proves that even with one strong mockup, a clear concept and refined

execution can deliver a brand identity that feels professional, scalable, and future-ready.