LUMANFEST - URBAN LIGHT FESTIVAL IDENTITY
From Sketch to a Bold, Cohesive Festival Identity

LumanFest, an urban light festival expanding globally, needed a bold and modern

identity that could shine across posters, tickets, and social media.

This project transformed raw sketches into a vibrant visual system capturing

the energy of illuminated city art.

The Brief

LumanFest wanted an identity that reflects creativity, culture, and light.

The challenge was to design a cohesive system that feels bold enough for

large-scale posters yet adaptable for tickets and social feeds.

- Purpose: Create a cohesive identity for global expansion

- Target Audience: Young creatives & art lovers attending cultural events

- Deliverables: Logo design, color palette, 1 poster mockup, 1 social media template

- Display initial hand-drawn sketches exploring geometric light forms, neon-inspired shapes,

and festival motifs

- Note: “The sketches laid the foundation for a logo that blends energy, modernity, and

the magic of illuminated art in urban spaces.”

- Showcase the final logo with color palette

- Poster mockup (highlighting how the identity works in a bold, large format)

- Social media post template (demonstrating adaptability on digital platforms)

Why the design works:

• Logo: Bold geometric form communicates modern energy

• Colors: Neon-inspired palette reflects light, nightlife, and creativity

• Applications: Consistent across print and digital, ensuring global scalability

This project shows how identity design extends beyond logos into a full visual

system. LumanFest’s identity proves that a strong concept, applied across

different mediums, creates consistency, excitement, and recognition at scale.