AURUM ATELIER - LUXURY LOGO DESIGN
From Sketch to Timeless Visuals
Aurum Atelier, a bespoke jewelry brand, wanted a logo that would reflect exclusivity,
craftsmanship, and timeless luxury as they prepared for global expansion.
This project turned sketches into a refined golden identity.
This project turned sketches into a refined golden identity.
The Brief
Aurum Atelier needed a brand identity that could stand with the world’s top luxury houses.
The challenge was to create a design that communicates exclusivity, artistry, and prestige.
- Purpose: Create a timeless, intricate logo that conveys craftsmanship
- Target Audience: High-net-worth individuals seeking custom gold and gemstone pieces
- Goal: Establish a luxury identity that supports global expansion
- Goal: Establish a luxury identity that supports global expansion
The Starting Point
- Showcase the initial hand-drawn sketches exploring arches, rays of light, and monogram ideas
- Short note: “The sketches explored ways to merge classical elegance with modern simplicity,
capturing the essence of timeless jewelry design.”
The Outcome
- Big display of both final logos (emblem + monogram)
- Why the design works:
• Typography: Elegant serif type conveys timeless luxury
• Color: Gold on black to symbolize wealth, exclusivity, and brilliance
• Symbolism: Arch + rays represent heritage, prestige, and eternal brilliance
What This Project Shows
This project highlights how starting with simple sketches and refining them with
strategy can lead to a brand identity that feels timeless, prestigious, and globally relevant.
It’s proof that great design elevates perception and communicates exclusivity at first glance.
Want a logo that makes your brand timeless and unforgettable?