AEROBREW - PRODUCT MANIPULATION
Barista-quality coffee, anywhere in the world
AeroBrew, a portable coffee kit for travelers, needed visuals that blend adventure with
high-quality brewing. This project created striking hero shots that show coffee culture
thriving in extreme, travel-ready locations.
The Brief
AeroBrew wanted a brand story that speaks directly to adventurous coffee lovers.
The challenge was to show that great coffee isn’t limited to cafés—it can travel with you.
from mountains to beaches.
- Purpose: Show AeroBrew as portable and premium
- Target Audience: Coffee enthusiasts (20–35) who travel frequently
- Deliverables: 2 manipulated hero shots (1 mountain scene, 1 beach scene)
The Starting Point
- If you have raw concept sketches, show them.
- Short note: “The early concepts explored how to visually merge coffee culture with
the spirit of travel and adventure.”
The Outcome
- Showcase both hero shots:
• Mountain scene → coffee kit in rugged, high-altitude setting
• Beach scene → coffee kit against a warm, relaxed backdrop
Why the design works:
• Contrast: Extreme settings highlight AeroBrew’s portability
• Composition: Hero product always centered, supported by scenery
• Storytelling: Coffee = experience, not just a drink
What This Project Shows
This project proves how product manipulation can transform a simple object into a
storytelling tool. AeroBrew’s visuals show that premium design can make products
aspirational and adventurous—even without words.
Want visuals that turn products into experiences?